ActionCOACH's USP - 'The World's No.1 Business Coaching Firm'
A USP – Unique Selling Proposition primarily has to be unique. It is something that can’t easily be replicated by competitors in the market. ActionCOACH Business Coaching does have a USP. It is ‘The World’s #1 Business Coaching Firm’ This is unique as there can’t be another #1, only a #2 and so on and no organisation wants to admit they are ‘number two’ or worse. It is highly unlikely we would lose the #1 recognition in the foreseeable future for many reasons. So let’s take a look at what makes up ActionCOACH’s USP and how we have achieved this USP.
ActionCOACH is the largest Business Coaching Franchise on the Planet. It has the most number of coaches at 1064 as of June 2011 and has the most number of SME Clients at over 15000 at any one time.
The Premier Business Awards – ‘The Stevie Awards’ has rated ActionCOACH Business Coaching as #1 in the Business Coaching Field.
The training and ongoing support that our ActionCOACH Business Coaching Franchisees
Strike a balance of being a successful Business Coach who runs a successful Business Coaching Business
undergo is second to none with a combination of ‘In-house’ training as well as ‘On-the-Job’ training which means that we are always developing our Franchisees and their teams to share best practice and continually improve. This training covers two critical areas. The first is how to be a successful Business Coach. The second is how to lead and manage a successful business coaching business. It is critical that our franchisees focus on achieving mastery in both these areas. One can be a great business Coach and yet still not make a profit from their business if they don’t have the right focus on their own business.
The support network within ActionCOACH Business Coaching is extensive. Our Franchisees have a vast range of support to choose from;
- There are weekly webinars with guest speakers whom are our top 50 performing franchisees – globally, to share best practice and experiences with;
- All our Franchisees are offered accountability coaches to help themselves stay focused on their own business plan;
- There are quarterly 2-day training workshops to give our ActionCOACH Business Coaches updates within the Franchise and to extend their professional training further;
- We have two conferences a year, a regional Conference e.g. (Europe, Middle East and Africa region) and a Global conference. These conferences are 3-4 days and offer fantastic value with Top International speakers at these events;
- We have an extensive ActionCOACH glogal website with many useful free articles in our Library with many regional websites promoting specific events in the regional areas;
- We have an extensive library of training Videos, podcasts and recordings exclusively for our Franchisees to review that share best practices from the top performing coaches over the last 15 years;
- Our ActionCOACH Business Coaching ‘Action members’ intranet system allows our Business Coaches into a library of many thousands of posts sharing challenges and solutions for all of our clients. This empowers our franchisees to research challenges and solutions for any industry and to share best practices and get advice from our entire Business coaching network throughout the globe’;
- We have professional marketing teams at the Global office and regionally to support our Franchisees to generate more leads through direct marketing and developing strategic alliances;
- We are the only Global Coaching Franchise that offers a ’17 Week – 7 Point Guarantee’ to all our Business Coaching Clients whereby we guarantee to find our fee within 17 weeks or our coaching is free until we do;
- Most of our Coaches work interdependently in that they have their own Business, yet when it comes to working with our national or regional strategic alliances and delivering workshops, coaches often work together to enhance the team effort. Clients also appreciate coming together with other like minded business people. These two factors alone create a greater sense of ‘community’ where people feel part of the membership being associated to ActionCOACH;
- Our Regional Client Award Evenings are a fantastic celebration of our ActionCOACH Client Successes which are achieved through having an ActionCOACH. No Individual Coach or even a small team of Coaches could replicate such events and the synergies achieved from these are simply wonderful;
- ActionCOACH has an extensive support network from the Global office, to it’s Master Licensees in over 30 countries to its extensive network of Coaches throughout the world whom all participate in sharing best practice with each other – the strength of our Network creates synergies at the Micro and Macro level that is extremely difficult to replicate or better.
- Our team have worked together to form National Strategic Alliances in many countries. For example, Lloyds TSB in the UK are putting through over 24,000 SME’s through our Business 90 Day planning Days over the next 2 years. This will be delivered by our 120+ Franchisees here in the UK. National organisations of this scale want to deal with organisations that can deliver at a consistent level in multiple locations across the country.
We have a massive presence on the internet with hundreds of video of testimonials from our clients validating our results and free articles, e-books, whitepapers and business calculators available to the global market. There are dozens of ActionCOACH Blogging sites (such as this one) all helping to market the ActionCOACH Brand and the respective Franchisees business.
The sum of all this training, support and our systems combined with our team and the results we get for our clients collectively is our unique business culture. It would be extremely difficult to replicate what ActionCOACH Business Coaching has achieved over the last 15 years and all this collectively is what differentiates us and validates our USP as ‘The World’s #1 Business Coaching Firm’.
ActionCOACH Business Coaching isn’t just the biggest Business Coaching Franchise in the World, in my humble opinion, it is also the best for all the reasons above and more. We are always striving to conduct our business better and improve every aspect of our Franchise for the betterment of our Franchisees and their customers. We are not a perfect organisation, we can always do better and we too have made lots of mistakes as we have grown and developed, yet we learn from them how to do better every time. It is our culture of continual improvement to enhance our results that will ensure we will always remain ‘The World’s No.1 Business Coaching Firm!’ What a wonderful position to be in for any company in any industry!
